Will You Buy The New Ambassador?


Ambassador cars just look so dated and boring in front of new cars in India. In the era where people are mostly looking for buying an affordable hatchback or a mini SUV or an urban sedan, Hindustan Motors is trying to re-incarnate its lost wonder again by the end of 2013-14. Yes, you will see refurbished versions of this old hatchback soon. Ambassador cars were known for luxury and ruggedness in the earlier days however the advent of Maruti eventually killed the presence of this vehicle. You will only see Ambassadors used as Taxis. It’s also used as default vehicles for politicians and bureaucrats in India.

Nobody in their worst possible dream will think about this dying vehicle but Hindustan Motors is still hopeful about its future. India will get a new age version of this iconic car again. CK Birla Group has invested huge money in the Research and Development to revive this brand.

The all new Ambassador will have all the latest features that will include a metamorphosed interiors and exteriors. The new Ambassador is in designing stage. HM is planning to re-introduce sub-four metre Ambassador. BS IV-compliant diesel variant of Ambassador will be launched by June next year. Currently, Kolkata is the largest market of this car. Around 25,000 units will be made in the Uttarpara plant, West Bengal.

Earlier in the 2010, Onio-design a Pune based design company was hired to re-design the car however due to monetary crunch and technological constraints the project was shelved. The new amby will have wrap around headlamps and modern features like anti-lock brake system, leather seats and alloy wheels. Hindustan Motor is currently working hard to make this car look good. Will Indians buy the renewed version of this car especially when you have so many other great options is the real question.

To Know More About The Previous Versions of Ambassador, Click Here>> http://www.carnation.in/new-cars/Delhi/Hindustan_Motors-Ambassador.html

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